Bridging boardroom commercial strategy with ground-level field execution. Specialized in Route-to-Market (RtM) redesign, enterprise SFA governance (SalesBuzz), ERP integrations (D365 F&O), and autonomous AI-driven KPI monitoring for large-scale distribution operations.
SFA Field Compliance (Up from <40%)
Active Field Force Users Supported
Manual Reporting Overhead with AI
Drop in Unproductive Field Calls
Actionable consulting packages designed for FMCG manufacturers, wholesalers, and multi-channel distributors.
Audit and optimize handheld sales platforms (SalesBuzz). Redesign coaching routines, automate supervisor accountability, and eliminate wasted field visits.
Architect multi-layer Power BI ecosystems with advanced DAX modeling. Bridge ERP transactional records with field telemetry for instant P&L and sales visibility.
Deploy n8n multi-agent architectures that continuously monitor field KPIs, trigger threshold anomaly alerts, and eliminate manual reporting workflows.
Optimize delivery routes and territory allocation using GIS tools (ArcGIS Pro) to eliminate territory overlaps, expand white-spot coverage, and cut fuel overhead.
Lead architectural synchronization between Microsoft Dynamics 365 F&O, legacy ERPs (iSCALA), and handheld field software via custom REST APIs.
Structured digital transition management, vendor SLA negotiation, and organizational upskilling frameworks to ensure technology stickiness across teams.
Bridging physical Route-to-Market ecosystems with digital customer acquisition architectures—integrating full-funnel paid media (Meta/Google), Server-Side CAPI tracking, and unit economics dashboards into enterprise sales strategy.
Status: Active R&D & Applied Frameworks